Facebook recently completely tore down and re-built their Facebook insights dashboard from the ground up.
Now in addition to a “like” count every page also has an engagement count, which is expressed as how many people are “talking about this.”
Below is the current stats of Starbucks, featuring both of the “like” and “talking about this” metrics.
The talking about this metric is the best way to gauge the ongoing success of a Facebook brand, so if you are a Facebook page admin you should try to get as many people engaging with and talking about your page as possible!
The factors that are included in the talking about this metric are:
- The number of likes
- Number of Facebook user comments involving the brand
- RVSPs, “@mentions” of a brand
- Facebook Places check-ins
The infographic below contains images representing the best tips for getting more Facebook likes from an article I wrote that made it to #1 in Google for “Get more Facebook likes.”
The engagement quotes in the graphic come from direct from David Baser, who is the project lead for Facebook’s new insights product.
If you like this infographic share it far and wide and if it gets enough tweets and shares I will create more infographics about other topics. Feel free to use this infographic on your own blog but if you do please just link back to this original post.
Surefire Secrets for Facebook Engagement Success
Use Quotes. Quotes are one of the best ways to get people to like and retweet your posts on Facebook and your tweets on Twitter.
A surefire recipe for Facebook engagement is to combine a great quote with a cool image.
For example the Facebook page Positive Inspirational Quotes has over 200,000 fans and over 100,000 people talking about their page even though they have spent nothing on advertising and all.
The reason for their Facebook engagement success is simply because they post images with quotes on a regular basis.
The best part about this success story is that is can easily be duplicated by either re-using the images from this page or by taking a few minutes to create cool quote images of your own.
If you design your own quote images make sure to include a link to your website and / or fan page in the design so that you can enjoy free traffic to your website or page as your images are shared virally.
Use Facebook’s Questions Tool
This tool is powerful because most people don’t use it so if you do use it but when someone does most people engage with it.
If you need feedback about the direction to take your brand this is the most robust engagement feature you can use.
Use (don’t abuse) the Tagging Feature
Tagging others in your posts causes your post to be shared on the wall of the person you tagged as well.
If you tag a friend they will probably leave the post on their wall, since they are your friend, and since it’s on their wall not only will they probably engage with the content it may also cause other people to click through to your status via the tagged post as well.
Install Like buttons into your content
Like buttons lead to more traffic, and more traffic leads to more engagement, so make sure to use them.
Enable Facebook Commenting on Your Blog
Since most internet users have Facebook these days enabling Facebook commenting on your blog is a way to make it easy for most people to comment on your content.
I use the commenting system Livefyre on all my blogs and with it you can get Facebook commenting that supports tagging live on your blog within a few minutes.
Share Your Posts to Relevant Groups
Do a Facebook search for groups related to your niche.
Then join those groups and when you publish content related to them use the Facebook share feature to share your content to as many relevant groups as possible.
Even though you are the one who is sharing your content doing this will increase the “like” count of the Facebook like button if you have it installed within the page you are sharing.
Ask Your Fans for Feedback
Asking your fans for feedback can be a great way to guide your content so that you get more engagement in the future. Questions work great for getting fans to engage.
If you ask your audience what they want, then you deliver that, then they are going to be more likely to engage with that content when you post it.
Feature a Live Personality
Feature an expert in your niche for a limited time as a live event.
By having a live person answering questions about your niche is a great way to build relationships with your fans and humanize your brand.
When you host this person as a live event this spurs people to like and comment on the thread since it is a limited time opportunity for them to engage and ask a question.
Offer Exclusive Content and Contests to Fans
One way to do this is to have a “Fan of the month” contest where you reward the most engaged user in your page with a prize.
Other takes on this strategy are a “Fan of the week” or a “Photo of the week.”
If you reward engagement then people will engage more so that they can win.
Give Fans a Simple Call to Action
I have seen many people say that they wish there was a “dislike” button.
One way to engage these people and others is to ask them to “like or dislike” a question you ask.
I was going to work some stats about timing into the infographic I designed above but an infographic about Facebook timing has already been created by the fine folks over at KissMetrics.
Check it out:
According to the infographic above the best posting frequency is 0.5 times a day, or every other day, and I respectfully disagree with this.
I think that a page which posts every day will be more effective than one that posts every other day, so long as the content remains interesting and engaging.
For example the page Positive Inspirational Quotes often posts several times in a day and their audience loves it, with more than 50% of their fans “talking about” their page.
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What are your secrets for getting more likes and engagement on your Facebook page? Let us know in the comments below!