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HOW TO: Dominate Linkedin


By: Garin Kilpatrick

If you go to Linkedin and search for the word “Marketing” my profile will show up on the first page.  There are over 6.3 million people who have the keyword “Marketing” in their profile, and I’m consistently near the top.  As you can see below I was recently in the #1 position.  Since writing this post and sharing how to do this my spot has been grabbed, but I plan to do some more optimization efforts in the near future and take the #1 spot back.


Every day I get a handful of invitations, and new subscribers on my mailing list, all thanks to my ranking Linkedin.  I’ve also got the #2 spot for a search for “Social Media.”Linkedin-102-million

Linkedin now has over 102 million users worldwide, and by tapping into this massive network with some smart profile optimization you will be able to position yourself for serious growth.

How to Rank in Linkedin for any Keyword

Want to rank at the top of the search results for your niche too? Getting to the top of Linkedin search results is all about keyword placement and density.

If you place the keyword you want to rank for in the right places in your profile with more density than other people you will rank higher than them for that keyword.
Below are four places where you should focus on including the keyword you are trying to rank for.


1.  Headline

Your headline is the first thing people see when check out your profile on Linkedin, so make sure to include your keywords here.

2.  Current Work Experience

Your current work experience is the next most relevant place to include your keywords.  Including the keyword “Marketing” many times in my current work experience is the #1 reason why I have top rankings for the keywords I am targetting.

3.  Past Work Experience

The more times you can include your keywords in your past work experience, the better.  The more times you have a keyword in your profile the higher you will rank for that keyword.

4.  Summary

Your summary is a place where you should focus on communicating your strengths and skills, rather than keyword stuffing.  Feel free to include the keywords you are trying to rank for in your summary but doing so will not make or break your ranking efforts.

Ranking is Easy

Ranking for your keyword is easy to do.  The more keywords you include in your current and past work experience, the higher you will rank for those keywords.

For example, look at my expanded current work experience:

linkedin-marketing-optimizationAs you can see I have the keyword Marketing in my profile more than a few times. :)

Don’t let the above image intimidate you, whatever your niche is it will almost certainly be less competitive than “Marketing” so you will be able to rank for your keyword with much fewer keywords.

I was lucky that I wear many hats in my online business, so I could write similar job descriptions for my many different projects.  However even if you only work for one company the odds are that you do many different things in that role, and you could create a unique description for each, just make sure each listing includes the keyword you are targetting.

The more unique you can make each description the better, as it won’t seem like you are keyword stuffing.

Although my many descrptions does look a bit odd, for me this is a small sacrifice for the many leads and connections that I get by having top ranks for my keywords.

Optimizing your Linkedin Profile

There are three things besides keyword optimization that I recommend you do if you want to have a highly effective Linkedin profile.

1. Set a Custom Url

Make it easy for people to find your personal profile by setting a custom URL.

You can do this by clicking “edit profile” then clicking edit beside the “public profile” section of your profile (shown below):


Once you do this look to the right sidebar and look for the “Customize your public profile URL” link:


2. Add your Twitter Account

If you don’t have a Twitter account yet, welcome to 2011.  Time to get on Twitter.  If you do have Twitter check out my free Twitter eCourse to learn some awesome tips and tricks that will allow you to build a powerful Twitter network fast.

You can set up Twitter in Linkedin one of two ways.  I recommend setting it up so that all tweets auto-post as your Linkedin status as well, but you can also choose to only send  tweets to linkedin that include the #in hashtag.

manage-twitter-linkedin-settings3. Add Your Websites with Anchor Text

The links you add in your linkedin profile can use any anchor text you like.

These links are “dofollow” so they will count towards your rank in Google.  Make sure to use the keywords you are trying to rank for in Google as your anchor text.


Want To Learn More Cool Strategies Like This?


To discover several other powerful Linkedin tips and tactics like the ones above check out the powerful Linkedin training inside Rapid Linkedin Results.

I highly recommend grabbing access to this content if you are serious about building your brand on Linkedin.

More businesses are using Linkedin all of the time to find new employees.  If you learn how to maximize your Linkedin Influence you maximize your chances of netting a high paying job, and even if you are not seeking a job you can uncertainly use Linkedin.

These factors considered I give Rapid Linkedin Results my highest recommendation and I consider it one of the very best ways to advance your professional career.


What do you think of these Linkedin optimization tips?  Let me know in the comments below!

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13 Responses to HOW TO: Dominate Linkedin

  1. trisha actress March 15, 2011 at 9:26 am #

    it is high time to look into linked in also…

  2. Julie March 15, 2011 at 1:51 pm #

    Just signed up for Linked In about a week ago – thanks for the great tips!

  3. @SocialMedia305 March 15, 2011 at 6:58 pm #

    I want to rank at the top of the search results for Social Media Consulting in the Miami local market and getting to the top of Linkedin is truly all about keyword placement and density, In placing the keywords that I want in the right places for my profile with more density than other people for consulting in Miami I realize it will take a few adjusts over time, Thank you very much for all of your advice!

  4. VA Nica March 16, 2011 at 6:29 am #

    Useful tips about using keywords in the current position. Will definitely implement this in my profile. Thanks Garin!

  5. Antony March 17, 2011 at 5:21 pm #

    Great ideas. I just changed my headline and hit no.1 out of 35,000

    • Garin Kilpatrick March 17, 2011 at 9:49 pm #

      That's awesome Antony, I'm glad the tips are working for you!

  6. Robert S. Nahas April 29, 2011 at 8:53 am #

    Garin, thanks for the great tips. I just purchased your program and am excited to learn how to acquire qualified leads for my book writing business.

  7. Sharanyan June 14, 2011 at 4:05 pm #

    Very Nice tips to optimize Linkined in Profiles.


  8. Igor Mateski June 14, 2011 at 10:22 pm #

    I did spice up my profile about a month ago. I had about 2000 connections then. Now I have 2300, and have finished a consulting project for landing page optimization that brought me $800, with a possibility of getting onto a retainer contract.
    So, the optimization does work.
    However, I would advise against overdoing it. There is a thing called keyword stuffing, and nobody likes it. I opted for a natural writing approach, being conscious of the keywords I want to cover, but the emphasis was on writing a good copy that answers questions rather than stuffing it with keywords.
    All in all, a good advice that brought in 15% increase within a month, and a good lump of cash. Thanks for sharing this link on Linkedin.
    My recent post IS SD Functional Analyst III

  9. Tim Pond June 15, 2011 at 1:16 am #

    Thank you Garin, great tips. Will implement them to optimize my profile.

  10. MeghanMichelle December 15, 2012 at 1:00 pm #

    Another great thing about LinkedIn , is that it allow for target market selcetivity. Companies are able to narrow thier seaches for employess and leads just by a click of a button. For more advantages of digital meida visit. <a href=”” title=”advantagesofdigitalmedai”>advantages of digital media</a>

  11. MeghanMichelle December 15, 2012 at 1:05 pm #

    Another great thing about LinkedIn , is that it allow for target market selcetivity. Companies are able to narrow thier seaches for employess and leads just by a click of a button. For more advantages of digital meida visit.

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