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7 Habits of Highly Successful People on Social Media


Last year I heard the unfortunate news that Stephenen Covey had died.  A father of nine and a grandfather of fifty-two Steven has a large family to carry on his legacy.

The powerful strategies Stephen taught, like the 7 Habits of Highly Successful People in this post, continue to live on strong as well.

When I was in school I read Stephen’s book The 7 Habits of Highly Effective People and his strategies have stuck with me ever since.In this post I take Stephen’s 7 Habits and show specifically how these traits are present in highly successful people on social media.

Habit 1: Be Proactive

proactiveYou can’t just put up profiles and expect people to start flocking to you in droves.  You need to be proactive.

Here are a few different ideas for being proactive on social media so that before long the results will start rolling in.

  • Post fresh content daily
  • Schedule content ahead of time
  • Actively build new connections
  • Focus on continuous positive improvement.
  • Take initiative and realize that your decisions and actions are the primary determining factor for effectiveness in social media.

Find the times that works best for you and take action to improve your social media results. Be responsibility for your choices and the consequences that follow.

Habit 2: Begin with the End in Mind

steve-jobsRemembering that I’ll be dead soon is the most important tool I’ve ever encountered to help me make the big choices in life. Because almost everything — all external expectations, all pride, all fear of embarrassment or failure – these things just fall away in the face of death, leaving only what is truly important. Remembering that you are going to die is the best way I know to avoid the trap of thinking you have something to lose. You are already naked. There is no reason not to follow your heart. ~Steve Jobs

Make sure to be clear and specific about the social media goals you have. How many followers and likes do you want to achieve?  Set a date  Of course quantity of followers is a determining factor in success but so if the quality of the connections you are able to create.

Envision the ideal characteristics of successful social media brands for your business.

To achieve these will you need to outsource?  Most goals are more easily achieved when others help so if and when you get others involved make sure to share the end you have in mind with them as well.

Create a mission statement for your social media goals and review it often.

Habit 3: Put First Things First

Prioritize, plan, and execute your week’s tasks based on importance rather than urgency.

Having plenty of Twitter followers is a great asset for your brand and can help you achieve success, but any business will starve without traffic, leads and sales.

The first thing you should do is create a webpage where you can capture leads and link to it within your Twitter bio. Define the goals that are essential for you to succeed, and use social media to help you achieve the goals that matter most.


Habit 4: Think Win-Win

Genuinely strive to help other people succeed on social media and more often than not this win-win attitude will reciprocate and come back to help you.

When you follow or like someone and they follow or like you back, this is win-win.

When you share someone else’s content and they do the same for you, this is win-win.

I’m sure you get the point. :)

A “win” for everyone involved is a much better long-term solution than if only one person in the situation had gotten their way.

Habit 5: Seek First to Understand, Then to be Understood

Use empathetic listening to be genuinely influenced by a person, which compels them to reciprocate the listening and take an open mind to being influenced by you.

Don’t just be a broadcaster, be a communicator. On Twitter use search to find conversations that matter to you, and get in on them.  Being a thought leader does not mean putting other people down, but exists in engaging with a conversation and shedding your own light on the topic at hand.

Asking questions are a great way to get feedback and spark discussion, and they work well on Facebook and Twitter.

Position yourself as an expert by starting an “Ask me anything” thread on Facebook where you are around for a set amount of time to answer any questions about the topic at hand.


Habit 6: Synergize

Combine the strengths of people through positive teamwork.

On Twitter you can engage with others on your team to create a #Hashtag trend.

Go to tweet ups and meet other people in real life.  Although social media is an awesome form of communication it is no substitute for real face-to-face interaction.

When working with others online in person conversations are not always possible since people are often half a world a way.  Still you can spark synergy with your close connections through regular communication. Phone calls are great and Skype video chats are even better.

When you work with others you can create ideas and achieve goals that exceed what either of you could have come up with alone.

Habit 7: Sharpen the (Social Media) Saw

Balance and renew your resources, energy, and health to create a sustainable, long-term, effective lifestyle.

For social media this means that you will need to continually renew your content and connection building efforts to get continually new and improving results.

This means investing into improving your social media knowledge today so that you can benefit from this knowledge into the future.

One way you can sharpen your social media skills is with a free copy of my eBook The Social Media Strategy Guide for some of my most powerful strategies…

And to stay on the cutting edge of social media I recommend you boost your brand with influence I recommend you check out The Social Media Training Lab and discover how to 10X Your Social Media Success!


What do you think is the most powerful habit for social media success?

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14 Responses to 7 Habits of Highly Successful People on Social Media

  1. rhondaraz May 2, 2013 at 1:29 pm #

    I love these, but have found that selling these concepts to upper (and sometimes executuve MARKETING) management is the most important thing. You must get folks on board your strategy to begin the process.

    • Garin Kilpatrick July 17, 2013 at 1:04 pm #

      Certainly selling these concepts to your team is important if you want to get everyone on board. One way you can make this easier is by applying these strategies to your personal brand and then showing the positive results from that to whoever you are selling the strategy to. Cheers!

  2. QueMichaels May 3, 2013 at 6:44 am #

    great post man.  walked away with alot of great tools to use.  I really liked putting my self in a position to be asked questions.  I like your posts because they are straight forward and I don’t have to feel like I need to crack open an encyclopedia.  You make it so simple, and I can’t wait to see some results.  My only question would be with #4.  Am I suppose to follow all those “NEW” followers?  If they bail on me, dude I’ll be pissed lol

    • Garin May 3, 2013 at 9:29 am #

      QueMichaels Glad you like the post man! Lol, if you got those “new” followers through they are guaranteed and would be replaced immediately if they ever dropped but hopefully they don’t drop on you at all! You don’t have to follow everyone who follows you but the more mutual connections you create the less people will remove you with a mass unfollow tool like  Hope that answers your question! Cheers

  3. MichaelQTodd May 3, 2013 at 11:29 pm #

    Refine your brand so people can recommend and connect you

  4. JustinFuller03 May 10, 2013 at 1:49 pm #

    Great post Garin! I really enjoy reading your articles, they are very helpful and straight to the point. Keep them coming!

    • Garin May 10, 2013 at 2:44 pm #

      JustinFuller03 Cheers! I prefer quality over quantity so I don’t post as often as most bloggers but I try to make it count when I do and this strategy has served me well.  Next up is a post about growing an audience on Instagram and I am also working on an eBook about Video SEO.

  5. Jarvie June 10, 2013 at 12:08 pm #

    Rather great post. Naturally I’ll be opting-in and I am looking forward to what you are writing!

  6. Isi Dixon September 9, 2013 at 9:30 am #

    Hi Garin, throughout your material you keep mentioning to buy Likes. Why would I want to do that? Isn’t it better to grow your Likes organically so that you are only followed by people who are really interested in what you have to say?

    • Garin Kilpatrick January 31, 2014 at 10:15 am #

      Hey Isi, I recommend buying likes from due to the positioning and branding impact this has on a brand. Using this strategy adds plenty of social proof to a brand and this increased influence will cause greater organic growth that will lead to more people who are really interested in what you have to say. Cheers!

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