Tag Archives: influence
how-to-write-mind-blowing-headlines

HOW TO: Write Mind-Blowing Headlines

Tweet Writing a successful headline is more important than ever in today’s web savvy world of prolific sharing and social media. David Oglivy is often described as “The Father of Advertising” and shared this wisdom about headlines: On the average, five times as many people read the headline as read the body copy. When you [...]

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how-to-raise-your-klout-rating

HOW TO: Increase Your Klout Score

Tweet By: Garin Kilpatrick Klout has netted two rounds of investment totaling $10 million, which is why I am surprised that their site has been a bit glitchy for me to use. Despite the glitches in the past I find that Klout is working great now and has given me a few different ways to [...]

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