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HOW TO: Get More Facebook Likes and Engagement

how-to-get-more-facebook-engagement

Facebook recently completely tore down and re-built their Facebook insights dashboard from the ground up.

Now in addition to a “like” count every page also has an engagement count, which is expressed as how many people are “talking about this.”

Below is the current stats of Starbucks, featuring both of the “like” and “talking about this” metrics.

talking-about-starbucks

The talking about this metric is the best way to gauge the ongoing success of a Facebook brand, so if you are a Facebook page admin you should try to get as many people engaging with and talking about your page as possible!

The factors that are included in the talking about this metric are:

  • The number of likes
  • Number of Facebook user comments involving the brand
  • RVSPs, “@mentions” of a brand
  • Facebook Places check-ins
  • Photo-tags

The infographic below contains images representing the best tips for getting more Facebook likes from an article I wrote that made it to #1 in Google for “Get more Facebook likes.”

The engagement quotes in the graphic come from direct from David Baser, who is the project lead for Facebook’s new insights product.

get-more-facebook-likes-and-engagement

If you like this infographic share it far and wide and if it gets enough tweets and shares I will create more infographics about other topics. Feel free to use this infographic on your own blog but if you do please just link back to this original post.

Surefire Secrets for Facebook Engagement Success

Use Quotes.  Quotes are one of the best ways to get people to like and retweet your posts on Facebook and your tweets on Twitter.

A surefire recipe for Facebook engagement is to combine a great quote with a cool image.

For example the Facebook page Positive Inspirational Quotes has over 200,000 fans and over 100,000 people talking about their page even though they have spent nothing on advertising and all.

The reason for their Facebook engagement success is simply because they post images with quotes on a regular basis.

The best part about this success story is that is can easily be duplicated by either re-using the images from this page or by taking a few minutes to create cool quote images of your own.

If you design your own quote images make sure to include a link to your website and / or fan page in the design so that you can enjoy free traffic to your website or page as your images are shared virally.

Use Facebook’s Questions Tool

This tool is powerful because most people don’t use it so if you do use it but when someone does most people engage with it.

facebook-questions

If you need feedback about the direction to take your brand this is the most robust engagement feature you can use.

Use (don’t abuse) the Tagging Feature

Tagging others in your posts causes your post to be shared on the wall of the person you tagged as well.

If you tag a friend they will probably leave the post on their wall, since they are your friend, and since it’s on their wall not only will they probably engage with the content it may also cause other people to click through to your status via the tagged post as well.

Install Like buttons into your content

Like buttons lead to more traffic, and more traffic leads to more engagement, so make sure to use them.

Enable Facebook Commenting on Your Blog

Since most internet users have Facebook these days enabling Facebook commenting on your blog is a way to make it easy for most people to comment on your content.

I use the commenting system Livefyre on all my blogs and with it you can get Facebook commenting that supports tagging live on your blog within a few minutes.

Share Your Posts to Relevant Groups

Do a Facebook search for groups related to your niche.

Then join those groups and when you publish content related to them use the Facebook share feature to share your content to as many relevant groups as possible.

Even though you are the one who is sharing your content doing this will increase the “like” count of the Facebook like button if you have it installed within the page you are sharing.

Ask Your Fans for Feedback

Asking your fans for feedback can be a great way to guide your content so that you get more engagement in the future.  Questions work great for getting fans to engage.

If you ask your audience what they want, then you deliver that, then they are going to be more likely to engage with that content when you post it.

Feature a Live Personality

Feature an expert in your niche for a limited time as a live event.

By having a live person answering questions about your niche is a great way to build relationships with your fans and humanize your brand.

When you host this person as a live event this spurs people to like and comment on the thread since it is a limited time opportunity for them to engage and ask a question.

Offer Exclusive Content and Contests to Fans

One way to do this is to have a “Fan of the month” contest where you reward the most engaged user in your page with a prize.

Other takes on this strategy are a “Fan of the week” or a “Photo of the week.”

If you reward engagement then people will engage more so that they can win.

Give Fans a Simple Call to Action

I have seen many people say that they wish there was a “dislike” button.

One way to engage these people and others is to ask them to “like or dislike” a question you ask.

Facebook Timing

I was going to work some stats about timing into the infographic I designed above but an infographic about Facebook timing has already been created by the fine folks over at KissMetrics.

Check it out:

facebook-timing-infographic

According to the infographic above the best posting frequency is 0.5 times a day, or every other day, and I respectfully disagree with this.

I think that a page which posts every day will be more effective than one that posts every other day, so long as the content remains interesting and engaging.

For example the page Positive Inspirational Quotes often posts several times in a day and their audience loves it, with more than 50% of their fans “talking about” their page.

Create a More Powerful Facebook Page

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Feedback

What are your secrets for getting more likes and engagement on your Facebook page? Let us know in the comments below!

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26 Responses to HOW TO: Get More Facebook Likes and Engagement

  1. @masecdante October 20, 2011 at 5:42 am #

    hey
    thanks for the great job.
    thanks to your tips i currently have 623 twitter followers.
    just started to take you facebook tips too.
    hope it works just as the twitter tips. http://www.facebook.com/masecdante
    My recent post New Blog Post Seduction – Lip ''O''You’ve got her to agree to going on a make…

  2. fcs fins November 5, 2011 at 12:24 pm #

    Great article, but it still seems like a bit of work. I wish I could submit to a site and bam I got 1000 likes.

    • Garin December 23, 2011 at 10:17 am #

      You can get 1,000 likes in a day with ease if you’re willing to pay for Facebook advertising. But why pay when you can use the powerful tips above and get thousands of fans for free! :)

  3. JosieMartin January 20, 2012 at 1:28 am #

    Helpful article. My favorite site to get free Likes for my Facebook pages is GetLikesFacebook.com. It’s a Like Exchange.

  4. albeartfried January 29, 2012 at 5:31 am #

    Excellent info!! I think any new Facebook admin will love to follow this info to increase likes and engagement. Thanks

    http://showamerica.com/

  5. GrowPopular January 29, 2012 at 2:46 pm #

    That is very helpful information, especially for those new companies or websites which have just started up. Great work, well done.

    http://growpopular.com

  6. CSAlexMorris January 31, 2012 at 4:38 am #

    A lot more people are going to be annoyed with Facebook now it’s mandatory to go to the whole “timeline” thing. It’s because of Pinterest, obviously. Every page will now look like a Pinterest page and Pinterest will be eradicated off the planet. Eventually all that will be the left of the Earth will be one giant “LOL” somewhere in Yemen, and it will be Facebook’s fault!

  7. DeLion February 11, 2012 at 3:29 am #

    My favorite site to get free Likes for my Facebook pages is GetLikesEasy.com. It’s a fast and easy Like Exchange system and very effective in getting thousands of likes for free. Check it out. http://GetLikesEasy.com

  8. MauraHenderson February 12, 2012 at 1:28 am #

    Really great tips for get more likes , I have a site about it too and want to share it here and its about get more likes on facebook http://www.getmorelikesonfacebook.org thanks.

  9. 1tigerlivejob February 12, 2012 at 12:40 pm #

    I use allot of tools to try and get more facebook likes so the more the merry here’s one for yall that i don’t see here http://www.likejunkie.com

  10. Samantha Afetian February 21, 2012 at 3:41 pm #

    I totally agree that pictures are golden when it comes to inspiring engagement; however, Facebook is only helpful to a brand if the company realizes that it is a vessel for a message, that likes are worthless unless you are communicating about your brand Everything you post has to be in line with your company’s message and branding. So, while it’s great to say “Follow step 1-10 for success,” it’s not altogether that simple. There needs to be goals and purposes set in place.

    Also, tagging no longer works on Facebook unless your Page is trying to tag another Page. You can no longer just tag a fan in a post, unfortunately.

    Big changes are coming to Facebook Pages and the game will change again.

    -Sam Afetian

    samafetian

    • Garin February 21, 2012 at 8:26 pm #

      @Samantha Afetian samafetian Sam you are right on the money with this comment. One way that brand are using Facebook effectively is by creating content to post ahead of time because it’s not just about getting likes but delivering that consistent communication that builds a companies brand in a powerful way.

      Facebook is expected to roll out Timeline for pages in the next few weeks and it will be interesting to see how different brands use this new “Billboard” on the top of their page!

      • Samantha Afetian February 21, 2012 at 8:32 pm #

        @Garin @Samantha Afetiansamafetian Yes, very exciting! Timeline will definitely provide more opportunities for brands to communicate their message, entice engagement and be more visually stimulating. It will be interesting to see how Facebook deals with tabs, however, as that is such an integral feature of Facebook Pages now.

  11. MarkSteven April 7, 2012 at 10:53 pm #

    By regularly interacting with your friends, a bond is formed and they would be more likely to check out your pages as well as state their views on your posts. Else, some would be obliged to return the favor if you have been regularly commenting on their posts. This explains the close-knit community that bloggers form; they regularly check and comment on each other’s blogs.Read more at http://hellboundbloggers.com/2012/03/31/get-more-likes-and-comments-on-facebook/
     
     
     
    URL : http://www.addvalue.com.au

  12. MarkSteven April 7, 2012 at 10:55 pm #

    People are bound to help a damsel (or dude) in distress if they could. People also love to show off that they know something! So the next time you can’t figure out how to get to a place or need to locate a book, just ask on Facebook if anyone can help.
     
     
     
     
     
    URL : http://www.addvalue.com.au

  13. JoshAnderson April 24, 2012 at 11:35 pm #

    Hey Garin,
    Wondering what was the url for the positive and inspirational quotes FB page. Thanks!
     
    Best,
    Josh

  14. petermeadit July 9, 2012 at 4:55 pm #

    Hey Garin,
    Thanks for this great info. I am very interested in putting the Facebook commenting on my own blog at http://petermeadit.com/blog but I am just not sure if it would hook me in too much with FB.
     
    Any thoughts?
    Cheers,
    Peter Mead

    • Garin July 9, 2012 at 6:44 pm #

       @petermeadit Hey Peter, I think that having Facebook enabled commenting is a powerful thing!  Livefyre is the best commenting solution I have found and I recommend it.  I think it would flow well with your site, especially since you already have a Facebook enabled form.  Cheers

  15. thelondoneer July 19, 2012 at 3:51 pm #

    While I wholeheartedly agree with most of your recommendations, I’m very nervous about enabling Facebook comments on my blog. It takes control away from me and when, inevitably, Facebook dissapears some years hence my comments will go with it!

    • Garin July 19, 2012 at 4:20 pm #

       @thelondoneer Personally, I would not go with only Facebook comments on a blog, but since Facebook has over 900 million users using a comment system that has Facebook integration will undoubtedly lead to more comments.  Nothing is permanent, and although Facebook is only a bit over 8 years old I will be surprised if they disappear in my lifetime…and I am planning to live a very long time. :)

  16. Andi76 November 21, 2012 at 2:37 am #

    Hey there,
    Nice info Garin! I’mm trying to grow my fanpage and your posts are a great inspiration.
    I like your take on the share with group feature.

  17. KatieKleinSMM December 10, 2012 at 7:15 pm #

    Awesome info! Thank you!
    -Katie

  18. Recommended Reading June 7, 2013 at 8:04 pm #

    Simply just wished to tell you I’m just delighted I happened onto your page!

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