Smart Online Success | Internet Marketing Strategies

Tweet Writing a successful headline is more important than ever in today’s web savvy world of prolific sharing and social media. David Oglivy is often described as “The Father of Advertising” and shared this wisdom about headlines: On the average, five times as many people read the headline as read the body copy. When you [...]

Tweet According to the web stats company Alexa, Pinterest is the 39th most visited website in the world and the 16th most visited site in the United States. Experian rep Matt Tatham says that in terms of social networks in the U.S. Pinterest is the #3 social media site, behind Facebook. The total visits for the [...]

Tweet What you are about to read is probably the best list of success quotes in the world. In writing this post I read at least a few thousand quotes including all the quotes in the top ten web pages in Google for the search “success quotes.” While reading these pages I pulled out the [...]

Tweet By: Garin Kilpatrick Klout has netted two rounds of investment totaling $10 million, which is why I am surprised that their site has been a bit glitchy for me to use. Despite the glitches in the past I find that Klout is working great now and has given me a few different ways to [...]

Tweet With email marketing continuing to be such a powerful medium Forrester research predicts that 9000 email marketing messages a year will be delivered to every individual by 2014. Divide that number by 365 and that’s almost 25 marketing messages a day to each user’s primary inbox. Clearly the competition for attention in the inbox [...]

Tweet Facebook recently completely tore down and re-built their Facebook insights dashboard from the ground up. Now in addition to a “like” count every page also has an engagement count, which is expressed as how many people are “talking about this.” Below is the current stats of Starbucks, featuring both of the “like” and “talking [...]

Tweet This post contains a 1,900 word ad called “How to create advertising that sells” that ran in newspapers in the 60’s and 70’s for Ogilvy & Mather. Often referred to as “The Father of Advertising” David Ogilvy shows why with the 38 punches that this ad packs. Every one of the 38 strategies in [...]

Tweet By: Garin Kilpatrick My friends over at The Biz Media recently recorded a panel called “How to Win at YouTube” that took place at NXNE 2011. The panel includes the YouTube stars; Harley Morenstein of Epic Meal Time, Peter Chao of pyrobooby, Alex Ikonn of Luxy Hair, Matt Gibson of MattG124 & Corey Vidal [...]